Insights
Ideas worth questioning.
Perspectives on brand metacognition, market perception and AI-era discovery.
FROM THE HALO ARCHIVE
Published perspectives.
Existing articles from HALO’s original website. Korean-language originals are retained and linked directly rather than presented as unpublished English translations.
BRAND REVIEW · 2025
2025: A Brand Health Check ↗
Customer focus, digital readiness, core messaging, experience and responsibility — a practical review checklist.
Read original article (Korean) ↗DIGITAL BRAND MANAGEMENT · 2024The Hybrid Consumer Era ↗
How online and offline brand experiences, customer participation and data-led decisions connect.
Read original article (Korean) ↗AI & BRAND · 2025HALO × SK Telecom: AI Marketing Collaboration ↗
An announced collaboration connecting customer insight, AI survey tools and brand strategy.
Read original article (Korean) ↗BRAND LEADERSHIP · 2023Digital Brand Management Research ↗
An earlier update on the Korea Marketing Association digital brand management research initiative.
Read original article (Korean) ↗